written by
Oliver Dietrich
Oliver Dietrich
Oli‘s Creative Verdict
2020-07-22

Campaign: Birth TV - Bloody French

Campaign: Birth TV - Bloody French

Each month Oliver Dietrich comments on, discusses and rates recent marketing campaigns and shares with us exactly what start-ups, new brands, old brands looking to rejuvenate and, for that matter, all brands utilising video content, can learn from them. Today’s offering: two incredibly famous British actors and a French production company that is opening a branch in London.

Platforms:

TV, online, social media

Learnings:

  1. Excellent actors, excellent script and a dash of humour – and there you have it. A fantastic TV spot. Simples.
  2. A unique product or service demands a unique campaign.
  3. It is always great to see good actors at work. Preferably working for your brand.

Background:

The film production industry is gaining momentum. Some production companies are even expanding. Like the successful French creative production company Birth TV which has opened a branch in London.

Objective:

Fast recognition. High recall factor. To be the talk of the town.

With what? A commercial that shows what very good production can do. And how? By demonstrating supreme mastery of the production business: with a great spot that brings together well-known actors, a good script and superior humour, and all of this in a new and unique way. All this in 90 seconds. Wow.

Execution:

Very British but with a twist. Taking a look at the French-English relationship is always a good basis for an entertaining spot. Enriched with a script that focuses on subtleties. And with two star actors. Real stars. Real English stars. Oh, and the play on words with the T-H is always good for a laugh and here it is presented in a new way.


Hot or not?

Very hot. Very entertaining. Yes, the French can make good spots too. So good, in fact, that they're setting up another production company in London. Bloody French.

share: