written by
Sascha van Holt
Sascha van Holt

3 reasons why brands shouldn’t miss out on Amazon Echo

3 reasons why brands shouldn’t miss out on Amazon Echo

We all still remember when the first smartphones were launched and later on tablets – and even today we wouldn’t want to miss these important gadgets in everyday life. Amazon recently rolled out a new platform, which makes it possible to bundle multiple use cases and tools under one single device.


mazon Echo is a Bluetooth speaker that uses voice recognition via digital assistant “Alexa”. Two years after the initial launch in the US, the smart speaker is now entering the German and British markets. Google is soon to follow, with their release of a similar product, Google Home, and even Apple is busy working on its own version of a smart speaker. The first exemplary users of Amazon Echo include Spotify, MyTaxi, BILD and Tagesschau, indicating that the trend will become relevant for brands as well. Here are three good reasons why brands shouldn’t miss out on this trend:

  1. With the option of connecting multiple tools on one single platform, the trend takes another giant step towards an interconnected economy. What had previously only been limited to smartphones and tablets, is now easily possible from home with Amazon Echo. After the US launch in 2014, Amazon Echo and “Alexa”, with more than 3000 services, are also available in Germany and Great Britain since autumn 2016. By 2020, Amazon Echo will generate revenues of an estimated $ 2.1 billion, whereas only 3.3% of households will have a voice-activated device (according to Gartner). This is a future market that brands should definitely not miss out on under any circumstances.

  2. Brands using Amazon Echo can position themselves at the forefront of this future trend, since Amazon Echo is open for third-party suppliers. Various brands like Deutsche Bahn, BMW, MyTaxi, TuneIn, Spotify, Chefkoch or Jamie Oliver are already on board. Using Alexa, those brands make it possible for users to check train timetables, book a taxi, listen to music or have recipes read aloud. Brands should proactively keep an eye on this trend to avoid the disastrous situation previously faced by German car brands, due to their far too late change to electric mobility.

  3. The Internet of Things is gradually entering the user’s daily life, as is the smart speaker Amazon Echo, which brings brand environments directly into your living room. Brands are moving even closer to users, which allows them to consistently penetrate everyday life and provide practical support. Brands such as Johnnie Walker and Patrón use Amazon Echo to offer a tool for customers to mix their own cocktails. Johnnie Walker also has a Facebook messenger bot that allows customers to buy their personal favorite mixed drink and also guides customers through hosting their own tasting.