Podcasts have evolved from niche phenomenon to mainstream in just a few years. A wide range of business podcasts are now available for knowledge-hungry marketing professionals, providing entertainment and in-depth information about the latest trends and topics in the digital industry. Here are the 10 most important business podcasts that every CMO should be listening to.
Alle Wege führen nach Ruhm (All roads lead to fame, for short: AWFNR)
Well-known TV presenter and start-up investor Joko Winterscheidt and photographer Paul Ripke talk about their lives and give eponymous tips on the path to fame. Launched in September 2017 as the "career podcast for all young professionals", AWFNR is now one of the most popular podcasts in Germany. In 2019 it received a Goldene Henne award (German media prize) for entertainment. AWFNR even made the leap onto the ProSieben channel TV for four episodes.
The Business Punk magazine podcast aims to provide its listeners with "less blah-blah, more tangible learnings". Every week, successful founders and creative minds have their say and reveal personal and professional tips and hacks.
Digitale Viertelstunde (Digital quarter-hour)
In this podcast from W&V Magazine, presenter Christian Jakubetz and his guests offer entertaining insights into topics related to digitalisation and its consequences, all in 15 minutes - be it blended coding, virtual lawyers, business start-ups or digital distribution.
The podcast from former Gründerszene editor-in-chief Joel Kaczmarek fans out into several business formats dealing with a variety of topics: from digitalisation, finance and practical analysis to technology and business development. If you want to deepen your knowledge in one of these areas, you've come to the right place.
Every Friday since May 2019 the Handelsblatt has produced a business podcast where digital leader Sebastian Matthes discusses the most important developments in the digital world with entrepreneurs, investors and politicians. The something special: instead of the usual one-issue concept, each episode is mixed up with two to three interview partners and topics.
Matze Hielscher, cofounder of the blog "Mit Vergnügen", meets entrepreneurs and artists and gets to know them on a personal level. Personal stories, professional successes and failures are revealed as well as what the guests learned from these experiences, what drives them and what makes them laugh.
Founder of the Online Marketing Rockstars Philipp Westermeyer talks to big names from the German digital scene on marketing and business topics. Young founders like Tarek Müller (AboutYou), well-known entrepreneurs like Frank Thelen ("Die Höhle der Löwen") and Iron Man winner Jan Frodeno (Ryzon) also have their say.
With its podcast, OMT magazine essentially establishes a training course format for online marketing. Presenter Mario Jung talks to guests from different marketing disciplines, such as SEO, conversion optimisation and social media, providing helpful insights and tips. An instructive podcast which offers the listener a useful takeaway in every episode.
The editors of Startup Insider, who already publish an well-established newsletter for and about the German start-up landscape, have recently started producing a podcast as well. This podcast is based on the format of other already successful interview podcasts such as t3n and OMR and also deals exclusively with the topic "Start-ups and Corona" in its first episodes. Entrepreneurs, investors and experts seek best practice examples and solutions for how start-ups should navigate the crisis.
The t3n magazine podcast is one of the most important tech podcasts in Germany. Every Friday the two t3n editors-in-chief Luca Caracciolo and Stephan Dörner talk to prominent guests about selected topics on the digital economy. Published every Monday morning, the t3n weekly briefing also informs listeners about the most important news for the week ahead.