Joana Vesselinova is Senior Marketing Manager at Seven.One Entertainment Group responsible for Marketing ProSieben. For 10 years she has been a passionate collector of experience in the field of B2C marketing & communication, as well as campaign planning and management. She began her career in the telecommunication industry, and then via fashion, textiles and tourism industry now works in ProSieben B2C Marketing. She has been responsible for The Masked Singer, Germany's Next Topmodel and Beauty & The Nerd campaigns, among others, with a special focus on the interaction of digital and "classic" channels. Never not learning.