Christoph Samwer is an experienced entrepreneur and the co-founder of FRIDAY. In 2009, Christoph joined McKinsey & Company to consult and manage some of the leading companies in the insurance and banking industry. He decided to focus on fintech and insurtech when starting Cheshire Capital to advise and support fledgling start-ups. Later in 2013, he also co-founded Lendico, a Berlin-based fintech start-up backed by Rocket Internet, HV Holtzbrinck Ventures and the Swiss PostFinance. For his PhD thesis at the Technical University of Munich, Christoph has examined incentive effects in insurance sales. At FRIDAY he’s responsible for building up a customer-centric, digital organization and getting traction for insurance products that are tailored to the sharing industry and on-demand consumption culture.